People first.
Pixels second.
I help schools and mission-driven organizations turn scattered websites and confusing family journeys into clear experiences that build trust and move people to act.
Recent work includes ScholarMade Achievement Place and the San Diego Delta Foundation.
When families can't find what they need, the website becomes another barrier.
Your site may have the information — but if families can't find it quickly, clarity becomes part of the service.
Families call the office to ask questions the website already answers — because they couldn't find it.
Enrollment steps are scattered across pages and PDFs, so interested parents stall before they ever apply.
Your team keeps the site running from memory, not a system — so updates slip and knowledge walks out the door.
Strategy, systems, and design that put families first
I work the way an operations lead would — understanding your people and your goals first, then building the digital experience around them.
Website Strategy & Design
Clear, accessible, family-facing websites that make your mission easier to feel and your information easier to find.
Common projects: homepage redesigns · enrollment pages · full rebuildsDigital Operations
The behind-the-scenes systems that keep your site accurate, current, and easier for staff to manage.
Common projects: content updates · document libraries · staff trainingContent & Clarity
Plain-language content, cleaner page structure, and stronger calls to action so families can understand what matters and know what to do next.
Common projects: plain-language rewrites · navigation · calls to actionThe Clarity as Care Process
A simple, repeatable process for turning complexity into clarity — grounded in the belief that clear information is a form of respect for the people you serve.
Look
Review the current experience the way families actually encounter it.
Listen
Understand your goals, your team, and what your community truly needs.
Map
Design the journey around real decisions — not the internal org chart.
Clear
Remove friction, simplify content, and make the next step obvious.
Sustain
Leave systems and support that keep it clear long after launch.
A website families can actually use — and a team that isn't buried under it.
Real organizations, clearer experiences
A few of the schools and mission-driven organizations I've helped communicate more clearly.
From steady upkeep to a full rebuild
ScholarMade started small — ongoing maintenance, keeping their state-required documents current and their site accurate, year after year. That steady care built the trust that led to the big one: a complete rebuild this month, from the same partnership that began with simple upkeep.
A maintenance relationship grew into a full redesign over three years — living proof that starting with ongoing care, and expanding only when the need is real, is how the strongest partnerships actually work.
A brand-new digital presence
A new foundation with no website at all. I designed and built their entire online presence from a blank page — establishing their look, structure, and voice for the first time.
What changed: Delta went from no digital presence to a complete, credible home online — ready for the partners and families they serve.
Visit siteComplimentary Digital Experience Reviews
A no-cost review I offer to schools and mission-driven organizations — genuine strengths and prioritized, practical recommendations, with no obligation.
What you get: A clear, honest read on your site's family experience — yours to keep whether or not we work together.
Learn moreCurious how your own site would score?
Request a Free ReviewClear ways to start
Whether you need one focused improvement or a full redesign, the goal is the same: clear scope, fair pricing, and a path that respects your budget.
Start with a free Digital Experience Review
A focused review I offer at no cost to schools and mission-driven organizations, with genuine strengths and prioritized recommendations you can keep whether or not we work together.
Not sure what you need yet? That's exactly what the free review is for.
Pick what you need, with no minimum — begin with what your budget allows and add as you grow. Find your starting point
- Homepage + up to 5 key pages restructured
- Content cleanup & organization
- Basic SEO & responsive design
- One round of revisions
- Full redesign, up to ~12 pages
- Enrollment path mapped for families
- Content migration + new navigation
- SEO foundations & accessibility-minded design
- Team training + two rounds of revisions
- Everything in Rebuild, up to ~20 pages
- Resource & document library setup
- Multi-audience structure (families, staff, board)
- Half-day on-site content capture
- Staff training + 60 days post-launch support
Each build is one price — design, build, launch, and your first-year Elementor Pro license included.
Most schools begin with Care and expand only if the support need grows.
- Same-day updates — wording, docs, photos
- Ongoing monitoring & upkeep
- Keeping key information current
- Monthly check-in
- Everything in Care
- Website governance & oversight
- State-required document & compliance tracking
- Ongoing strategy, reporting & first priority
Two-month minimum, then month-to-month — cancel anytime. Builds are one fair price for everyone; membership is about the ongoing relationship.
These prices are set to be fair, because these dollars belong to students and families. Flexible payment plans are available — and if a budget is especially tight, let's talk. I'd rather find a way to help than price you out.
The goal isn't a prettier website. It's a family who never feels lost.
Social work, design, and business, in one practice.
My background is deliberately multidisciplinary — and it shapes everything about how I work with the schools and organizations I serve.
People first — I listen for the real needs behind the website before I touch a pixel.
I listen for what isn't obvious, and design around what families actually need.
I turn dense, scattered information into plain language and simple structure.
Systems and support that keep working long after launch — revisions always included.
After building the San Diego Delta Foundation website from the ground up:
"You are really quite good at this — very talented and creative."
Request a free Digital Experience Review
Share your website and what you're hoping to make clearer. I'll review it personally and follow up with next steps — no pressure, no obligation.
Prefer email? Reach me at [email protected]
I personally review each request and only recommend what seems useful.