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Digital Operations & Strategy for Schools & Mission-Driven Organizations

People first.
Pixels second.

I help schools and mission-driven organizations turn scattered websites and confusing family journeys into clear experiences that build trust and move people to act.

Recent work includes ScholarMade Achievement Place and the San Diego Delta Foundation.

San Diego Delta Foundation donation page
ScholarMade family experience section
The problem

When families can't find what they need, the website becomes another barrier.

Your site may have the information — but if families can't find it quickly, clarity becomes part of the service.

Families call the office to ask questions the website already answers — because they couldn't find it.

Enrollment steps are scattered across pages and PDFs, so interested parents stall before they ever apply.

Your team keeps the site running from memory, not a system — so updates slip and knowledge walks out the door.

01 — What I do

Strategy, systems, and design that put families first

I work the way an operations lead would — understanding your people and your goals first, then building the digital experience around them.

Website Strategy & Design

Clear, accessible, family-facing websites that make your mission easier to feel and your information easier to find.

Common projects: homepage redesigns · enrollment pages · full rebuilds

Digital Operations

The behind-the-scenes systems that keep your site accurate, current, and easier for staff to manage.

Common projects: content updates · document libraries · staff training

Content & Clarity

Plain-language content, cleaner page structure, and stronger calls to action so families can understand what matters and know what to do next.

Common projects: plain-language rewrites · navigation · calls to action
02 — How I work

The Clarity as Care Process

A simple, repeatable process for turning complexity into clarity — grounded in the belief that clear information is a form of respect for the people you serve.

1

Look

Review the current experience the way families actually encounter it.

2

Listen

Understand your goals, your team, and what your community truly needs.

3

Map

Design the journey around real decisions — not the internal org chart.

4

Clear

Remove friction, simplify content, and make the next step obvious.

5

Sustain

Leave systems and support that keep it clear long after launch.

The result

A website families can actually use — and a team that isn't buried under it.

03 — Selected work

Real organizations, clearer experiences

A few of the schools and mission-driven organizations I've helped communicate more clearly.

Featured · 3-year partnership ScholarMade Achievement Place homepage hero
TK–8 Public Charter School · Partner since 2023

From steady upkeep to a full rebuild

ScholarMade started small — ongoing maintenance, keeping their state-required documents current and their site accurate, year after year. That steady care built the trust that led to the big one: a complete rebuild this month, from the same partnership that began with simple upkeep.

What changed

A maintenance relationship grew into a full redesign over three years — living proof that starting with ongoing care, and expanding only when the need is real, is how the strongest partnerships actually work.

Visit the live site
San Diego Delta Foundation homepage
Nonprofit Foundation · Built From Scratch

A brand-new digital presence

A new foundation with no website at all. I designed and built their entire online presence from a blank page — establishing their look, structure, and voice for the first time.

What changed: Delta went from no digital presence to a complete, credible home online — ready for the partners and families they serve.

Visit site
Schools & Nonprofits · Ongoing

Complimentary Digital Experience Reviews

A no-cost review I offer to schools and mission-driven organizations — genuine strengths and prioritized, practical recommendations, with no obligation.

What you get: A clear, honest read on your site's family experience — yours to keep whether or not we work together.

Learn more

Curious how your own site would score?

Request a Free Review
04 — Packages & pricing

Clear ways to start

Whether you need one focused improvement or a full redesign, the goal is the same: clear scope, fair pricing, and a path that respects your budget.

Always complimentary

Start with a free Digital Experience Review

A focused review I offer at no cost to schools and mission-driven organizations, with genuine strengths and prioritized recommendations you can keep whether or not we work together.

Request your free review

Not sure what you need yet? That's exactly what the free review is for.

Focused Starting Points — begin with one piece
Homepage refreshfrom $1,200
Enrollment & family journey page$850
SEO & local listings$500
Content cleanup & organization$700
Resource & document library$900
Site structure & navigation$900

Pick what you need, with no minimum — begin with what your budget allows and add as you grow. Find your starting point

Need several pieces? Save with a package
Refresh
For a site that works but needs clarity and polish.
Best fora site that's fine but feels dated or cluttered.
$3,500
  • Homepage + up to 5 key pages restructured
  • Content cleanup & organization
  • Basic SEO & responsive design
  • One round of revisions
Explore Refresh
Most chosen
Rebuild
A full redesign of your family-facing experience.
Best forschools ready to rethink the whole family experience.
$6,500
  • Full redesign, up to ~12 pages
  • Enrollment path mapped for families
  • Content migration + new navigation
  • SEO foundations & accessibility-minded design
  • Team training + two rounds of revisions
Explore Rebuild
Complete Build
A larger build with resources and content support.
Best forlarger sites with documents, multiple audiences, and content needs.
$9,500
  • Everything in Rebuild, up to ~20 pages
  • Resource & document library setup
  • Multi-audience structure (families, staff, board)
  • Half-day on-site content capture
  • Staff training + 60 days post-launch support
Explore Complete Build

Each build is one price — design, build, launch, and your first-year Elementor Pro license included.

Ongoing support — monthly membership

Most schools begin with Care and expand only if the support need grows.

Where most schools begin
Care
Keep your site current and cared for.
Best forschools that want their site handled, not homework.
This is exactly how ScholarMade started.
$1,200/mo
  • Same-day updates — wording, docs, photos
  • Ongoing monitoring & upkeep
  • Keeping key information current
  • Monthly check-in
Explore Care
Partner
For schools or organizations that need a hands-on digital operations partner.
Best fororganizations that need a true digital operations partner.
$5,000/mo
  • Everything in Care
  • Website governance & oversight
  • State-required document & compliance tracking
  • Ongoing strategy, reporting & first priority
Explore Partner

Two-month minimum, then month-to-month — cancel anytime. Builds are one fair price for everyone; membership is about the ongoing relationship.

These prices are set to be fair, because these dollars belong to students and families. Flexible payment plans are available — and if a budget is especially tight, let's talk. I'd rather find a way to help than price you out.

Why it matters

The goal isn't a prettier website. It's a family who never feels lost.

05 — About

Social work, design, and business, in one practice.

My background is deliberately multidisciplinary — and it shapes everything about how I work with the schools and organizations I serve.

Human

People first — I listen for the real needs behind the website before I touch a pixel.

Curious

I listen for what isn't obvious, and design around what families actually need.

Clear

I turn dense, scattered information into plain language and simple structure.

Dependable

Systems and support that keep working long after launch — revisions always included.

MSWMFAMBA candidateWorking with schools nationwide
Evrin Peavy
Kind words

After building the San Diego Delta Foundation website from the ground up:

"You are really quite good at this — very talented and creative."
Mildred NealPresident, San Diego Delta Foundation
06 — Let's begin

Request a free Digital Experience Review

Share your website and what you're hoping to make clearer. I'll review it personally and follow up with next steps — no pressure, no obligation.

Prefer email? Reach me at [email protected]

I personally review each request and only recommend what seems useful.